Strategic marketing text and cases (Record no. 150929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00421nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788130912691 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Shajahan, S. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing text and cases |
| Sub Title | The Indian perspective / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Viva Books , |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi+575 |
| 500 ## - GENERAL NOTE | |
| General note | CD attached |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20130708 |
| -- | SBS-T/147 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 18/12/2013 | Southern Book Star | X:51 Q04 | 292976 | 495.00 | 12/08/2017 | General |