Advertising management (Record no. 145604)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00436nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788130509128 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | O'guinn, Thomas Cetc |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management |
| Sub Title | With integrated brand promotion / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Cengage learning , |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 648 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20110304 |
| -- | 461 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 25/03/2013 | Current Books | X:513-8 P9 | 283468 | 12/08/2017 | General |