International marketing management (Record no. 144023)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00443nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780761936404 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mathur, U. C. |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing management |
| Sub Title | Text and cases / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Sage Publications , |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 583 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20101221 |
| -- | TMCR-419 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home Library | Current Location | Date acquired | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 25/03/2013 | X:51-81 P8-P8;1 | 281500 | 495.00 | 12/08/2017 | General | |||||
| Kerala University Library | Kerala University Library | 13/02/2015 | X:51-81 P8-P8;1 | 298604 | 495.00 | 12/08/2017 | General | Mathrubhumi Books |