Advertising planning and implementation / (Record no. 142690)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00442nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120329732 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sharma, Sangeeta |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising planning and implementation / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall , |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 478p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Singh , Raghuvir |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20091230 |
| -- | 00200 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 25/03/2013 | Current Books | X:513 P6-P6;1(TB)-P6;2 | 278356 | 325.00 | 12/08/2017 | General |