Advertising and marketing in rural India (Record no. 139934)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0230633897 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Bhatia, Tej K. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and marketing in rural India |
| Sub Title | Language, culture and communication / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi : |
| Name of publisher | Macmillan India Ltd , |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii+327 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20081229 |
| -- | 251 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 25/03/2013 | D C Books | X:513.2 P7 | 272214 | 465.00 | 12/08/2017 | General |