Advertising (Record no. 139336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00421nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8174465340 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Murthy, S. N. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising |
| Sub Title | An IMC perspective / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Excel Books , |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii+418p |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bhojanna , U. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20081125 |
| -- | 2148 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 25/03/2013 | HigginBothams Limited | X:513 P71 | 271381 | 275.00 | 12/08/2017 | General |