Handbook of Product Placement in the Mass Media / (Record no. 134227)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00395nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8179926168 |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of Product Placement in the Mass Media / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai : |
| Name of publisher | Jaico Publishing House , |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 288 p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Galician , Mary-lou |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 12/08/2017 | 1:30bX:51 P6 | 263215 | 450.00 | 12/08/2017 | General |