Marketing management / (Record no. 133820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00448nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 007059953X |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Saxena, Rajan |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Tata McGraw-Hill Publishing Company Limited , |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 819 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20070108 |
| -- | BIP-TVM/CR |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 25/03/2013 | B I Publications | X:51-8 P6;1 | 262799 | General | |||||
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 25/03/2013 | X:51-8 P6;1 | 272127 | General | 12/08/2017 |