Marketing management (Record no. 133422)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00416nam a2200157Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070603952 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lal, Rajiv Etc |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Sub Title | Text and cases / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Taga Mcgraw hill , |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii+812 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| 923 ## - | |
| -- | 20060930 |
| -- | MBC-1370/0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home Library | Current Location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Kerala University Library | Kerala University Library | 25/03/2013 | Modern Book Centre | X:51-8 P51 | 261942 | 12/08/2017 | General |