Marketing (Record no. 122819)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8178083531 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Armstrong, Gary |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Sub Title | An introduction / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5,6 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Asia : |
| Name of publisher | Pearson Education , |
| Year of publication | ED.5-2002,Ed.6-2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | p.xxvii+575 |
| 500 ## - GENERAL NOTE | |
| General note | C.D Accompanied |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler , Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home Library | Current Location | Date acquired | Full call number | Accession Number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 12/08/2017 | X:51 P02, P31 | 241462 | 360.00 | General | ||||
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 12/08/2017 | X:51 P02, P31 | 254297 | 360.00 | General |