Marketing mantra : (Record no. 119137)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00402nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120314379 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Das Gupta, Vaswar |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing mantra : |
| Sub Title | The real story of direct marketing in India / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India , |
| Year of publication | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi+162 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home Library | Current Location | Date acquired | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 12/08/2017 | X:512.2 N8 | 234167 | 95.00 | 12/08/2017 | General |