Marketing research (Record no. 116016)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00493nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120309618 |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Tull, Donald S. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Sub Title | Measurement and methods / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice Hall of India , |
| Year of publication | 1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | Ppxviii+863 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hawkins , Del I. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home Library | Current Location | Date acquired | Full call number | Accession Number | Cost, replacement price | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 12/08/2017 | X:51:f N3-N3;1 | 225301 | 250.00 | 12/08/2017 | General | |||||
| LC1 Live Collection Groud Floor | Kerala University Library | Kerala University Library | 25/03/2013 | X:51:f N3-N3;1 | 272404 | 250.00 | 12/08/2017 | General | D C Books |