Audience genre expectations in the age of digital media /

Jeffres, Leo W.,

Audience genre expectations in the age of digital media / Leo W. Jeffres, David J. Atkin, Kimberly A. Neuendorf. - 223P. ill.

Includes bibliographical references and index.

9781032201313


Television viewers--Case studies.
Motion picture audiences--Case studies.
Film genres.
Television program genres.
Streaming video.

302.231 / JEF.A