Big data analytics : applications in business and marketing /

Chaudhary, Kiran,

Big data analytics : applications in business and marketing / Kiran Chaudhary and Mansaf Alam. - First edition. - LONDON: CRC PRESS, 2022. - xiii, 261p.

Includes bibliographical references and index.

"Survival analysis uses statistics to calculate time to failure. Survival Analysis with Python takes a fresh look at this complex subject by explaining how to use the Python programming language to perform this type of analysis. As the subject itself is very mathematical and full of expressions and formulations, the book provides detailed explanations and examines practical implications. The book begins with an overview of the concepts underpinning statistical survival analysis"--

9781032007885 9781032187662


Business
Marketing
Big data.

658.05 / CHA