Looptail: How One Company Changed The World By Reinventing Business/

Poon, Bruce

Looptail: How One Company Changed The World By Reinventing Business/ Bruce Poon - London: Piatkus, 2013. - 304 P.


Much in the same vein as DELIVERING HAPPINESS, LOOPTAIL combines both Bruce Poon Tip's extraordinary first-person account of his entrepreneurial instincts to start and develop G Adventures, a highly-successful international travel adventure company, and along the way, he reveals his unusual management secrets that not only keep his employees fully engaged but also keep his customers extremely happy.



After being fired from McDonald's as a teenager, Poon Tip decided that if he wanted to be successful in life, he would need to be self employed. To do that, he started G Adventures in 1990 with financing based upon his maxed-out credit cards. But the results were startling: people loved going on vacations to exotic spots around the world where they dealt wtih adventure and action. G Adventures is not for the faint of heart - it's for people who want to get away AND have memories to cherish for a lifetime.



What makes G Adventures so successful? Poon Tip has created an entirely new approach to management, which is related in LOOPTAIL. In his company, there's no CEO - but there is a company Mayor. There is no HR dept - but there is a Talent Agency and a company Culture Club. Poon Tip is so much in direct and at times negative feedback that he offers any employee who can truly hurt his feelngs with a check for $5,000. So far, nobody has claimed the prize.

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658.802 22 / POO