Big data @ work : dispelling the myths, uncovering the opportunities /

Davenport, Thomas H.,

Big data @ work : dispelling the myths, uncovering the opportunities / Big data at work Thomas H. Davenport. - Massachusetts: Harvard Business Review Press, 2014. - ix, 228 pages : illustrations ;

Includes bibliographical references (pages 211-216) and index.

Why Big Data is important to you and your organization -- How Big Data will change your job, your company and your industry -- Developing a big data strategy -- The human side of Big Data -- The technology side of Big Data -- What it takes to succeed with Big Data -- What you can learn from start-ups and online firms -- What you can learn from large companies: Big Data and analytics 3.0.

9781422168165 (alk. paper)


Business intelligence
Big data.
Business planning
Data mining.

658.4038 / DAV