Branded content : the fateful merging of media and marketing
Hardy, Jonathan, 1963-
Branded content : the fateful merging of media and marketing Jonathan Hardy. - 281pages 24cm
9781138190429
Product placement in mass media.
Branding (Marketing)
Marketing--Technological innovations.
Advertising--Technological innovations.
Marketing--Moral and ethical aspects.
Advertising--Moral and ethical aspects.
658.8 HAR.B
Branded content : the fateful merging of media and marketing Jonathan Hardy. - 281pages 24cm
9781138190429
Product placement in mass media.
Branding (Marketing)
Marketing--Technological innovations.
Advertising--Technological innovations.
Marketing--Moral and ethical aspects.
Advertising--Moral and ethical aspects.
658.8 HAR.B