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Marketing Planning and Competitive Strategy/

Kelley, Eugene J.

Marketing Planning and Competitive Strategy/ by Eugene J Kelley - New Delhi: Prentice-Hall of India, 1976. - xi,132p. - Prentice-Hall Foundations of Marketing Series. .

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / KEL/M

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