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Media, telecommunications, and business strategy /

Gershon, Richard A,

Media, telecommunications, and business strategy / Richard A Gershon. - Third Edition. - 376 pages cm

Revised edition of the author's Media, telecommunications and business strategy, 2013. Includes index.

ISBN: 9780367249038

Subjects--Topical Terms:
Telecommunication--Management.
Mass media--Management.

Dewey Class. No.: 384.068 GER.M

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