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Marketing Management: a south asian perspective

Kotler Philip Keller Kevin Lane Koshy Abraham Jha Mithileshwar

Marketing Management: a south asian perspective - 12th ed. - Delhi Pearson 2007 - xli, 621p., I19

Includes index

ISBN: 8131702006

Subjects--Topical Terms:
Marketing Management
Management

Dewey Class. No.: 658.8 / KOT/M

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