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Trade Marks and Brands : An Interdisciplinary Critique

Bently,Lionel : Davis,Jennifer : Ginsburg,Jane C

Trade Marks and Brands : An Interdisciplinary Critique - Cambridge University Press, 2010 - 434p.

Subjects--Topical Terms:
Product Management-- India and Marketing-- Advertising-- Customer management-- Global Marketing-- Rural Marketing-- Ecological Marketing

Dewey Class. No.: 658.8 / BEN-T

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