The New Strategic Brand Management Advanced insights and Strategic thinking
Kapferer , Jean - Noel
The New Strategic Brand Management Advanced insights and Strategic thinking - 5 ed. - Delhi : Kogan Page Ltd., 2012 - 492p.
Web marketing-- Meta market-- MIS-- CLRP-- Brand management--
658.8 / KAP-T
The New Strategic Brand Management Advanced insights and Strategic thinking - 5 ed. - Delhi : Kogan Page Ltd., 2012 - 492p.
Web marketing-- Meta market-- MIS-- CLRP-- Brand management--
658.8 / KAP-T