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The New Strategic Brand Management Advanced insights and Strategic thinking

Kapferer , Jean - Noel

The New Strategic Brand Management Advanced insights and Strategic thinking - 5 ed. - Delhi : Kogan Page Ltd., 2012 - 492p.

Subjects--Topical Terms:
Web marketing-- Meta market-- MIS-- CLRP-- Brand management--

Dewey Class. No.: 658.8 / KAP-T

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