The new strategic brand management: Advanced insights and strategic thinking
Kapferer, J N
The new strategic brand management: Advanced insights and strategic thinking - Delhi : Kogan Page Ltd., 2012 - 492p.
Web marketing-- Meta market-- MIS-- CLRP-- Brand management--
658.8 / KAP-T
The new strategic brand management: Advanced insights and strategic thinking - Delhi : Kogan Page Ltd., 2012 - 492p.
Web marketing-- Meta market-- MIS-- CLRP-- Brand management--
658.8 / KAP-T