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Marketing Management: Concepts, Cases, Challenges and Trends

Govindarajan, M

Marketing Management: Concepts, Cases, Challenges and Trends - 2 ed. - NewDelhi : PHI Learning Ltd, 2007 - 312p.

Subjects--Topical Terms:
Web marketing-- Meta market-- MIS-- CLRP-- Brand management--

Dewey Class. No.: 658.8 / GOV-M

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