Strategic Marketing
West, Douglas, et. al.
Strategic Marketing - NewDelhi : Oxford University Press, 2007 - 517p.
Social Marketing-- Emarketing-- Marketing Communication-- Service marketing-- Branding
658.8 / WES-S
Strategic Marketing - NewDelhi : Oxford University Press, 2007 - 517p.
Social Marketing-- Emarketing-- Marketing Communication-- Service marketing-- Branding
658.8 / WES-S