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Qualitative research in marketing and management : doing interpretive research projects/

Hackley, Christopher

Qualitative research in marketing and management : doing interpretive research projects/ Christopher Hackley. - 2nd edition. - New York: Routledge, 2020. - 266 pages.

ISBN: 9781138332218

Subjects--Topical Terms:
Research methodology;
Marketing--Research
Management--Research
Consumers--Research

Dewey Class. No.: 001.42 / HAC

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