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Legends in Marketing : Paul E Green : Vol. 5 Conjoint analysis: Applications

Sheth, Jagdish N, Ed.

Legends in Marketing : Paul E Green : Vol. 5 Conjoint analysis: Applications - Sage Publications, 2017 - 349p.

ISBN: 9789386042941

Subjects--Topical Terms:
Marketing management

Universal Decimal Class. No.: R 658.8 / SHE.5

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