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Consumer behavior/

Schiffman, Leon G.

Consumer behavior/ Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar. - 11th edition - Delhi: Pearson, 2016. - 508 pages.

ISBN: 9789332555099

Subjects--Topical Terms:
Consumer behaviour

Dewey Class. No.: 658.8342 / SCH

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