Marketing and supply chain management : a systemic approach /
Folinas, Dimitris,
Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis. - New York : Routledge , 2018 . - 232 pages ;
Includes bibliographical references and index.
Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.
9781138181656 (pbk. : alk. paper)
Industrial marketing.
Business logistics.
658.7 / FOL
Marketing and supply chain management : a systemic approach / Dimitris Folinas and Thomas Fotiadis. - New York : Routledge , 2018 . - 232 pages ;
Includes bibliographical references and index.
Introduction -- Marketing and supply chain management challenges -- Introduction to marketing and supply chain management -- Marketing and supply chain management coexistence in today's market arena -- Identifying the challenges and trends of marketing and supply chain management -- Integrated framework of marketing and supply chain management -- A systemic approach to distribution channels -- A holistic approach to demand handling -- Procurement from a marketing and supply chain management point of view -- Typical approaches of marketing and supply chain management synergies -- Technologies of marketing and supply chain management synergies.
9781138181656 (pbk. : alk. paper)
Industrial marketing.
Business logistics.
658.7 / FOL