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Financial services marketing : an international guide to principles and practice /

Ennew, Christine,

Financial services marketing : an international guide to principles and practice / Christine Ennew, Nigel Waite and Róisín Waite. - 3 Edition. - New York: Routledge, 2018. - xx, 591 pages ;

Revised edition of Financial services marketing, 2013.

Includes bibliographical references and index.

ISBN: 9781138684515 (hardback : alk. paper) 9781138684522 (pbk. : alk. paper)

Subjects--Topical Terms:
Financial services industry

Dewey Class. No.: 658.15S / ENN

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