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Dictionary of marketing /

Doyle, Charles,

Dictionary of marketing / Charles Doyle. - Fourth edition. - United Kingdom : Oxford University Press , 2016. - xii, 529 pages : illustrations ; - Oxford quick reference .

ISBN: 9780198736424 (pbk.) 0198736428 (pbk.)

Subjects--Topical Terms:
Marketing--Dictionaries.
Marketing--Terminology.

Dewey Class. No.: S 658.8003 / DOY

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