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Integrated marketing communication : Pentacom

Malaval, Philippe; Abbo, Marie- Helene; Kumar, Muneesh; Decaudin, Jean-Marc

Integrated marketing communication : Pentacom Malaval, Philippe; Abbo, Marie- Helene; Kumar, Muneesh; Decaudin, Jean-Marc - 4 edition - Pearson Education 2015 - 480 p - .

ISBN: 495

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 MAL

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