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Handbook of brand management scales

Zarantonello, Lia; Pauwels-Delassus, Veronique

Handbook of brand management scales Zarantonello, Lia; Pauwels-Delassus, Veronique - - Routledge 2016 - 309 p - .

ISBN: GB.39.99

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Dewey Class. No.: 658.8B ZAR

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