Advertising and promotion : an integrated marketing communications perspective
Belch, George E ; Belch, Michael A; Purani, Keyoor
Advertising and promotion : an integrated marketing communications perspective Belch, George E ; Belch, Michael A; Purani, Keyoor - 9 edition - Tata-McGraw-Hill publishing company, New Delhi 2014 - 1016 p - .
SC DEVELOPMENT 2014-2015
625
Advertising
S 659 BEL
Advertising and promotion : an integrated marketing communications perspective Belch, George E ; Belch, Michael A; Purani, Keyoor - 9 edition - Tata-McGraw-Hill publishing company, New Delhi 2014 - 1016 p - .
SC DEVELOPMENT 2014-2015
625
Advertising
S 659 BEL