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Brands and branding

Clifton, Rita ; Simmons, John

Brands and branding Clifton, Rita ; Simmons, John - 2 edition - The Economist 2009 - 284 p - .

SC DEVELOPMENT 2014-2015

ISBN: 599

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: S 658.8B CLI

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