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Oxford handbook of strategic sales and management

Cravens, David; Lie, Kenneth; Fitzhugh, Meunier; Fiercy, Nigel

Oxford handbook of strategic sales and management Cravens, David; Lie, Kenneth; Fitzhugh, Meunier; Fiercy, Nigel - - Oxford University Press 2011 - 637 p - .

ISBN: 4500

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: R 658.402M CRA

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