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Manage for profir, not for market share : a guide to greater profits in highly constested markets

Simon, Hermann; Bilstein, Frank F; Luby, Frank

Manage for profir, not for market share : a guide to greater profits in highly constested markets Simon, Hermann; Bilstein, Frank F; Luby, Frank - - Harvard business review press 2006 - 232 p - .

ISBN: 1795

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: 658.8 SIM

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