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Neuromarketing in action : how to talk and sell to the brain

Georges, patrick M; Tourtoulou, Anne-Sophie Bayle

Neuromarketing in action : how to talk and sell to the brain Georges, patrick M; Tourtoulou, Anne-Sophie Bayle - - Kogan Page 2014 - 270 p - .

ISBN: 995

Subjects--Topical Terms:
Neuromarketing

Dewey Class. No.: 658.8 GEO

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