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Strategic marketing

Cravens, David W; Piercy, Nigel

Strategic marketing Cravens, David W; Piercy, Nigel - 8 edition - TATA McGraw-Hill Publishing Co., New Delhi 2009 - 726 p - .

ISBN: 820

Subjects--Topical Terms:
Strategic marketing management

Dewey Class. No.: 658.402M CRA

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