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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E; Baack, Donald

Integrated advertising, promotion, and marketing communications Clow, Kenneth E; Baack, Donald - 4 edition - Prentice-Hall of India Pvt. Ltd., New Delhi 2012 - 478 p - .

Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies

ISBN: 525

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659 CLO

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