Marketing , sales and customer services : understanding the theory and practice of selling through services

Watkins, Charley

Marketing , sales and customer services : understanding the theory and practice of selling through services Watkins, Charley - - AITBS Publishers & Distributors, New Delhi 2002 - 347 p - .

Donated by Dr. K S Chandrasekar, Director, School of Business Management and Legal Studies




Services marketing

658.8S MAR