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Complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm, Meldrum, Mike

Complete marketer : 60 essential concepts for marketing excellence McDonald, Malcolm, Meldrum, Mike - - Kogan Page Inda Pvt Ltd: New Delhi 2013 - 322 p - .

ISBN: 1295

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: R 658.8 MCD

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