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Business to business marketing management : a global perspective

Zimmerman, Alan; Blythe, Jim

Business to business marketing management : a global perspective Zimmerman, Alan; Blythe, Jim - 2 edition - Routledge 2013 - 498 p - .

ISBN: BP 45.24

Subjects--Topical Terms:
Marketing management

Dewey Class. No.: R 658.8 ZIM

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