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Building Data mining applications for CRM

Berson, Alex; Smith, Stephen, Therling, Kurt

Building Data mining applications for CRM Berson, Alex; Smith, Stephen, Therling, Kurt - - Tata Mc Graw Hill: New Delhi 2011 - 510 p - .

ISBN: 550

Subjects--Topical Terms:
Customer relations management-- CRM

Dewey Class. No.: 658.81CRM BER

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