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Managing innovation and new product development : concepts and cases

Chaturvedi, Mukesh; Kumar, Assem; Rahul, Manmohan

Managing innovation and new product development : concepts and cases Chaturvedi, Mukesh; Kumar, Assem; Rahul, Manmohan - - PHI Learning 2009 - 271 p - .

ISBN: 275

Subjects--Topical Terms:
Innovation management--Creativity

Dewey Class. No.: 658INO CHA

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