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Trade marks and brands : an interdisciplinary critique

Bently, Lioel; Davis, Jennifer; Ginsburg, Jane C

Trade marks and brands : an interdisciplinary critique Bently, Lioel; Davis, Jennifer; Ginsburg, Jane C - - Cambridge University Press, Cambridge 2010 - 434 p - .

ISBN: 395

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.8B BEN

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