4 A's of marketing : creating value for customers, companies and society

Sheth, Jagdish N; Sisodia, Rajendra S

4 A's of marketing : creating value for customers, companies and society Sheth, Jagdish N; Sisodia, Rajendra S - - Routledge 2013 - 209 p - .



395


Marketing management

R 658.8 SHE