Global marketing management : changes, new challenges and strategies
Lee, Kiefer; Carter, Steve
Global marketing management : changes, new challenges and strategies Lee, Kiefer; Carter, Steve - 3 edition - Oxford University Press 2012 - 578 p - .
550
International marketing management
658.8In LEE
Global marketing management : changes, new challenges and strategies Lee, Kiefer; Carter, Steve - 3 edition - Oxford University Press 2012 - 578 p - .
550
International marketing management
658.8In LEE