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Global marketing management : changes, new challenges and strategies

Lee, Kiefer; Carter, Steve

Global marketing management : changes, new challenges and strategies Lee, Kiefer; Carter, Steve - 3 edition - Oxford University Press 2012 - 578 p - .

ISBN: 550

Subjects--Topical Terms:
International marketing management

Dewey Class. No.: R 658.8In LEE

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