Services Marketing: Integrating customer focus accross the firm
Zeithaml, Valarie A; Bitner, Mary Jo
Services Marketing: Integrating customer focus accross the firm Zeithaml, Valarie A; Bitner, Mary Jo - 5 edition - Tata Mc Graw Hill: New Delhi 2011 - 763 p - .
SC DEVELOPMENT FUND 2012-2013
70530424 525
Services marketing
S 658.8S ZEI
Services Marketing: Integrating customer focus accross the firm Zeithaml, Valarie A; Bitner, Mary Jo - 5 edition - Tata Mc Graw Hill: New Delhi 2011 - 763 p - .
SC DEVELOPMENT FUND 2012-2013
70530424 525
Services marketing
S 658.8S ZEI